Social + Brand Strategy
Before TikTok, I worked at some of the best advertising agencies in London: Albion, McCann, Karmarama (Accenture Song), ACNE (Deloitte). With 13+ years of experience, I am an all around strategy director or interim head of planning.
My speciality is digital and social - I can whip you up a social strategy, a creative brief, or a content calendar with thought-starters. I love working for entrepreneurially minded businesses.
But I have also spent many years steering big brand accounts - Nestle Cereals, first direct bank, L'Oreal, Ornua Foods - so if you want research, a brand model or a Big Idea multi-channel brief, I can do that too.
Key experience: FMCG, beauty and finance.
Shredded Wheat
Promoting the heart healthy benefits of wholegrain cereal to the over 50s with a strategy about following your heart's passions, with a inspiring portrayal of the 'third age'.
Brand, TV, online content.
first direct
Re-positioning the original challenger bank to capture the attitude of the next generation of anxious, flexible, pioneering millennials, who needed similarly flexible and helpful banking.
Brand, TV, print, outdoor.
Shreddies
Bringing the beloved characters of the Shreddies Knitting Nanas to the online world, through a series of hidden camera pranks, comedic stunts, and video content.
Social + video.
Book me:
I work on a day rate basis - email me for my current availability.